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Time-tested, MEDIA BUYS are one of the most effective ways to drive traffic, visitors and customers to your business. It starts with a TV commercial ( 30 seconds or 60 seconds that we create for you or one that you already have) which we place strategically in different high traffic and popular Internet sites,TV networks or cable channels. Your ads or commercials will run for a certain period to maximize your exposure.
Our media buyers have collectively over 25 years of experience.
What is a Media Buy. Generally, a media buy is whenever you buy advertising on a site, but PPC (Adwords, Bing) is often not considered a media buy. However, Adwords Site Placement can be considered media buying, because it involves actually placing an advertisement on a website and not in a search engine.
1) Tracking your ROI (Return of Investment)
The most important thing is to track the details of your campaign and calculate your ROI. That helps determine how much success you have or if you have areas where you need to work on. The date and stats are needed to identify how all your marketing and advertising efforts converts and works for you as solid proof. This way, you avoid losing a fortune on the wrong advertising effort.
2) Working on a Budget.
Setting a budget is a very important step when it comes to media buying. It lets you determine what type of methods are compatible with what you’re trying to achieve. There are ads that run hourly, monthly, by the clicks or as frequent as your budget allows. For most people we start off with an initial small budget and do test runs on different campaigns. When we see which ads work best and on what websites, then we can plan to go ahead and invest more to keep them running.
3) Identifying the Target Market.
For any specific product or service that you’re trying to promote, it is essential to be sure you’re reaching the right audience. Otherwise all your marketing efforts will be wasted on low quality traffic and dead ends that will only result in wasted time and money.
4) Finding What Cost Effective Methods Are for You: PPV ( Pay-Per-Click) vs AdWords
When you buy cheap ads, you will always get what you pay for. Traffic that actually converts is usually expensive. With a product to sell, Google Adwords can be a great way to get leads, but it also more expensive. We recommend to try buying Adwords Placements on sites, they tend to be inexpensive and can convert even better in a site with a very specific target audience
5) High Traffic Websites.
Advertising on websites that have consistent high traffic gives your ad the maximum exposure it needs, specially when ad space is bought directly from the site owner. Sites with at least 200,000 visitors a month makes an ideal platform.
If you are interested in finding out how you can maximize your presence through media buys for targeted cable networks and internet sites...feel free to get in touch!
How consumers spend their time daily through multiple medias from TV, cable and teh digital space.
Using multi-screen advertising is one of the most effective ways to get your message across.
Weekly: Hours of Media Use Among Consumers